Q&A with Quinton Uren

Q&A with Quinton Uren

The Jendamark brand is known as a tech leader in the global automation industry but not much is known about the leaders behind this tech savvy organisation. This is the second instalment of an interview series with the Jendamark directors.

Jendamark India’s head of marketing, Sayali Mahajan, chats to South African founder and managing director, Quinton Uren, during his first trip back to India post pandemic. He shares his thoughts on how far the brand has come in both India and South Africa.

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Q&A with our Chairman

Q&A with our Chairman

The Jendamark brand is known as a tech leader in the global automation industry but not much is known about its human face – especially the drivers behind this tech-savvy organisation. This is the first instalment of an interview series with the Jendamark directors. Jendamark India’s head of marketing, Sayali Mahajan, chats to JMKI chairman and South African operations director Siegfried Lokotsch about his journey so far and the future of the brand.

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Remotely Possible

Remotely Possible

Imagine being able to view your new machine or assembly facility in 3D from the comfort of your home, office or golf course. Jendamark’s remote virtual design approval is now a reality with Odin AR.

Jendamark has been offering a virtual design approval process for all customer projects since 2019. A visit to the South African or Indian manufacturing facilities often involves stepping into the fully equipped virtual reality (VR) room for an immersive experience of the customer’s design.

But since the Covid-19 pandemic and subsequent lockdowns made this temporarily impractical, the tech teams turned their minds to the idea of a remote, augmented reality (AR) solution.

“For VR, we had been using Autodesk Inventor with our own content creation,” explains Jendamark India director Himanshu Jadhav. “In mid-April 2020, when Google launched an AR experience to blend digital content into the real world, this got us thinking – and Odin AR was born.”

Jadhav says the objective is to give customers the ability to view their designs in 3D in 1:1 scale, take a closer look at the details and explore different sections from afar.

“The best part of Odin AR is that you don’t need any special hardware or software. All you need is a smart phone with the latest Android or IOS software.

“Our design and tech team create the designs and convert them into AR-ready content. They then generate a link using our cloud service and send it to the customer. All the customer has to do is click on the link and pan across a vacant floor space – and the designs just pop up in front of him or her.”

Jadhav says Odin AR has been available since August, with Dinex, ATS EOL and Tenneco among the first customers to try the technology.

“This will absolutely become part of our standard offering moving forward, and we are working hard to perfect it and create an even more advanced and feature-loaded experience.

“Just imagine a customer being able to use it at the airport, in a hotel room or working from home. Without any special hardware or software, he can view designs, give us valuable feedback and get the 3D immersive experience feel.”


Finland-based Dinex recently commissioned Jendamark India to build canning lines and an after-treatment system assembly line. As their main team is based outside India, AR has become a big advantage. Dinex group engineering manager Kalle Puurula explains why.

Q: With Covid-19 disrupting normal travel and business, how did you experience the virtual 3D design approval process?

A: In these serious times, I have had the great opportunity to get to know and learn the future way for 3D design approval with Odin AR. In the beginning, it was slightly strange that I was looking at 3D models on my mobile instead of playing the same on a laptop with real 3D design software. Sometimes I’m expecting to find the same features as in a 3D design program before I realise that it is not the idea behind this. I have been showing this application to many people and they have been surprised and shown interest in it.

Q: What are the benefits of being able to do virtual 3D design approval?

A: For me, the biggest advantage has been to see the actual size of designed parts. For example, the workstation ergonomic detail has been nice to look through with Odin AR, using a real person in the camera view. The fact that this works on mobile means it’s always available once you get the idea.

Q: Do you see this becoming a normal way of conducting the approvals process in the future?

A: This kind of virtual 3D process will absolutely become more common in future and take on a bigger role in the design approval process. It only takes a few moments to become familiar with it. Good job, Jendamark.

Odin Workstation helps customers work smarter

Odin Workstation helps customers work smarter

With manufacturers moving towards digitisation and smart factories, Jendamark is transforming the way production lines function through Odin Workstation.


What is Odin Workstation?

Odin Workstation interacts with the tools, equipment and PLC associated with the line to record and store data, which is used for generating reports on various aspects of production.

Some of the key components of Odin Workstation are:

  • Operator guidance: This system displays all the information regarding the processes to be followed along with pictorial representations, special notes, parts and tools to be used. Making life easier for operators, this is a paperless production process.
  • Line diagnostics: The diagnostic tool helps maintenance managers to check the status of all the tools, devices and equipment for a quick diagnosis of issues that arise during production. It provides information like time logs, real-time values of sensors, communication data etc.
  • Process deviations: Process deviations allows line supervisors to handle process-related deviations such as sending a part to rework, skipping processes, entering barcodes manually and re-doing processes.
  • Tool positioning: Tool positioning helps to assign indicators wherever there is a process need for sequential tightening of bolts. With the help of images and these indicators, the operator can follow the sequence and perform the operation.
  • Device communication: Device communication provides information about all the devices communicating with Odin Workstation and whether there is an issue with any of the devices.

Who was Odin Workstation created for?

Odin Workstation is designed to be a user-friendly solution for end users such as operators, line supervisors, production managers and maintenance managers.

Is Odin Workstation already in use?

 Odin Workstation was first implemented on the Audi engine assembly line at the Skoda facility in Aurangabad. With the engine being such a critical component with complex assembly processes, Odin Workstation was able to cater to all the needs of the customer and help them produce quality products.

Operators could build the engine with ease with the help of the worker guidance system by selecting the right parts and tools, and following the defined processes. It led to fewer errors and ensured process poka-yokes (Japanese: ‘mistake-proofing’). Maintenance team could easily find issues that came up during production using the diagnostic tool, thereby reducing overall downtime.